Privacy Policy

1. Who we are

This website is operated by Shirtworks ("we", "us", "our"). We are the data controller under UK GDPR.

Contact details:

2. What data we collect

Information you provide

  • Name
  • Email address
  • Phone number
  • Billing and delivery address
  • Order details
  • Uploaded artwork or designs

Automatically collected data

  • IP address
  • Device and browser type
  • Pages visited and interactions
  • Referral source

Transaction data

  • Payment details (processed securely via third-party providers)

3. How we use your data

  • Process and deliver orders
  • Provide customer support
  • Improve website performance
  • Prevent fraud
  • Send marketing communications (if you opt in)

4. Legal basis for processing

  • Contract – to fulfil orders
  • Legitimate interests – to improve services and marketing
  • Consent – for cookies and marketing
  • Legal obligation – accounting and compliance

5. Cookies & tracking technologies

We use cookies and similar technologies to:

  • Operate our website
  • Analyse user behaviour
  • Deliver personalised advertising

These may include:

  • Essential cookies (site functionality)
  • Analytics cookies
  • Advertising cookies

You can manage cookie preferences via your browser or our cookie banner.

6. Google Ads & advertising

We use advertising services provided by Google LLC, including:

  • Google Ads
  • Google Analytics
  • Google Tag Manager

These services use cookies and tracking technologies to measure ad performance, understand how users interact with our website, and show relevant ads to users based on previous visits (remarketing).

Remarketing

We may use Google Ads remarketing to advertise to previous visitors across the internet. This means you may see our ads on other websites after visiting ours, and third-party vendors, including Google, use cookies to serve ads.

Google Signals / Analytics advertising features

We may use Google Analytics Advertising Features such as Demographics and Interests reporting and Remarketing audiences.

7. Third-party data sharing

We may share limited data with:

  • Advertising partners (e.g. Google)
  • Payment processors
  • Delivery providers
  • Hosting and IT providers

We do not sell your personal data.

8. International data transfers

Some third-party providers (including Google) may process data outside the UK. Where this occurs, we ensure appropriate safeguards (such as Standard Contractual Clauses).

9. Data retention

  • Orders: up to 6–7 years
  • Marketing: until you unsubscribe
  • Analytics data: typically up to 26 months

10. Your rights

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Object to processing
  • Withdraw consent (including cookie consent)

11. Managing advertising preferences

You can control how Google advertises to you:

12. Data security

We implement appropriate security measures to protect your data.

13. Complaints

You can contact the Information Commissioner's Office (ICO): https://ico.org.uk.

14. Changes to this policy

We may update this policy from time to time. Updates will appear on this page.

See our extended privacy terms or contact us with any data-related questions.