Privacy Terms

1. Introduction

Shirtworks is committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, and protect your personal information when you visit our website or use our services.

This policy applies to our website and all services offered by Shirtworks. By using our website or services, you consent to the collection and use of your information as described in this policy.

2. Who we are

Shirtworks operates from:

We are the data controller for the personal information we collect about you.

3. Information we collect

Information you provide to us

  • Contact details including name, email address, phone number, and postal address
  • Account information when you create an account with us
  • Order information including billing and delivery details
  • Payment information (processed securely through our payment providers)
  • Design files, artwork, and customisation preferences
  • Communications you send to us
  • Marketing preferences and consent records

Information we collect automatically

  • Website usage data including pages visited, time spent, and navigation patterns
  • Device information including IP address, browser type, and operating system
  • Cookies and similar tracking technologies (see our cookie policy)
  • Location data (with your permission)

4. How we use your information

  • Processing and fulfilling your orders
  • Providing customer service and support
  • Managing your account and preferences
  • Processing payments and preventing fraud
  • Improving our website and services
  • Sending marketing communications (with your consent)
  • Complying with legal obligations
  • Protecting our business interests and rights

5. Legal basis for processing

  • Contract: to fulfil our contractual obligations when you place an order
  • Legitimate interests: to improve our services and protect our business
  • Consent: for marketing communications and non-essential cookies
  • Legal obligation: to comply with legal and regulatory requirements

6. Sharing your information

  • Service providers: payment processors, delivery companies, and IT support services
  • Business partners: suppliers and manufacturers who help fulfil your orders
  • Legal authorities: when required by law or to protect our rights
  • Business transfers: in the event of a merger, acquisition, or sale of our business

We do not sell your personal information to third parties for marketing purposes.

7. International transfers

Some of our service providers may be located outside the UK/EU. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information, including adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

8. Data retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Typically, we retain:

  • Customer account data for the duration of your account plus 7 years
  • Order and payment data for 7 years for tax and accounting purposes
  • Marketing data until you withdraw consent
  • Website analytics data for 2 years

9. Your rights

  • Access: request a copy of the personal information we hold about you
  • Rectification: ask us to correct inaccurate or incomplete information
  • Erasure: request deletion of your personal information in certain circumstances
  • Restriction: ask us to limit how we use your information
  • Portability: request transfer of your data to another organisation
  • Objection: object to our processing of your information
  • Withdraw consent: withdraw consent for marketing or other optional processing

To exercise any of these rights, please contact us using the details above.

10. Cookies and tracking

Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and provide personalised content. We use:

  • Essential cookies: required for website functionality
  • Analytics cookies: to understand how visitors use our site
  • Marketing cookies: to deliver relevant advertisements (with your consent)

You can manage your cookie preferences through your browser settings or our cookie consent tool.

11. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure servers, access controls, and regular security assessments.

12. Marketing communications

With your consent, we may send you marketing communications about our products, services, and special offers. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

13. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and notify you of significant changes via email or website notice.

14. Contact us

If you have any questions about this privacy policy or how we handle your personal information, please contact us at the address above. If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).