Finding the perfect shirts…we have come up with a couple of tips to help you as you browse through our catalogue of personalised work shirts Most customers tend to go for shirts which are described as “fitted” or “tailored”.In hopes to look more professional and in uniform, But what most buyers don’t understand is that […]
Relationship. ‘The way in which two or more people or things are connected, or the state of being connected. The state of being connected by blood or marriage. The way in which two or more people or groups regard and behave towards each other.’ It would not be too laughable to draw a parallel for […]
There is no easy answer and is often a question of perspective and taste and the current media landscape which is helping us decide what is ironic or deadly serious.An anecdote from my own life helps me to understand the problem. I once bought a small, flashing plastic effigy of Jesus from a taxi driver […]
It feels like we are at a tipping point.A slow creaking tipping point but an important one none the less.We have finally figured out that single use plastic is a scurge, filling our oceans, poisoning our fish and ending up in our own gut as microplastics that effect our endocrine system and kill us.Why are […]
‘Branding’ is the trippiest mind game of all time, a commercial sleight of hand and the ultimate smoke and mirror trick that fools you into believing that the ‘thing’ you always ignored or took for granted or forgot about now has new meaning and makes you go ‘oooh’, again.Can your remember when your girlfriend or […]
Predicting the fashion future is no easy task. Fashion brands take a risk on what the popular colours and styles are going to be in the next 12 months and then they commit to some conservative stock holding and then hope they have got it right. Stanley Stella‘s 2018’s predictions seem to be loose fit […]
These days, no one really cares what the difference is, but a symbol is a picture while a logo is a word that is used as a branding device.When combining the two, you have a ‘combination mark’.Human beings have been using symbols to communicate ideas and information for over 50 000 years.In a time when […]
Customer Focus: The Bike Shed ‘Identity’ is an intrinsic human requirement. Without it, many of us are lost, uncertain of ourselves and left searching and unfulfilled. The vacuum left by this feeling is easily in danger of being filled with a general unease and unhappiness. Often perplexing to the individual experiencing the feeling. They do […]
Screen printers will mostly agree that they do not like using water based inks. In a fast paced print environment where ‘time is definitely money’ there are significant problems with using water based inks instead of plastisol inks, which are oil based. The clue is in the name. A water molecule is approximately 50 times […]
