Customer Focus – ULTRA TEE – A small Eco brand making headway into caring hearts.

Customer Focus – ULTRA TEE – A small Eco brand making headway into caring hearts.

Shirtworks has been providing advice, products and processes which align with the environmentally aware brand owner now for over 5 yrs.

It is a small but growing market, it requires champions and advocates to help spread the message, it requires big brands to adopt the philosophies or small brands like ULTRA TEE to proliferate at the edges and hopefully grow into the big brands of the future.

It is now an inescapable truth that the human race is on an unsustainable path. The requirement for us to constantly consume products to satisfy the primal urge to 'collect' in order to supress that nagging feeling of 'want' will be our undoing.

'Fashion' is a difficult proposition to justify in a world of ever depleting resources because its basic essence is temporary, fleeting and requires constant updating; Fast fashion is the worst of all offenders.

ULTRA TEE has created range of products from sustainable textiles, printed or embroidered with environmentally accredited processes.

These carefully thought out items of clothing are not temporary wardrobe fillers for that season. They are products to fall in love with and wear and wear and wear. They are simple and they are not 'fashion'; they are 'style'.

Angie Sam is the curator of this style.

Her Parisian location and frequent visits to London are where she gets her inspiration.

Sams designs are inspired by nature, antique book illustrations and beautiful little depictions of things we love to eat. The images have a timeless quality.

Shirtworks were asked to provide GOTS accredited T shirts and sweatshirts with embroidery which is both Soil Association and GOTS approved.

The embroidery threads used are the highest quality viscose/rayon biodegradable and sustainable yarns, from Madeira UK.

No APO/APE softeners (Alkyl Phenol Oethoxylates/Ethoxylates), which are found in some threads, are used to finish Madeira's threads. All meaning that, following supplier's recommendations, Madeira's dyestuffs are non-toxic to workers, the environment and the end user - before, during and after production.

Created with sensitive production processes in the heart of the naturally environmentally conscious Black Forest region in Germany, Madeira's EnviroSystem applies long term commitment to the global impact of environmental issues, second to none. http://www.madeira.co.uk/environment/

The backing used to secure the embroidery is also made of viscose where many other embroiderers will use polyester.

This holistic approach to all materials used in the manufacture of ULTRA TEES is what Shirtworks specialises in with an established track record of expertise.

You can find the ULTRA TEES products in 26 retailers throughout the UK and France.

For more information, see here http://www.ultra-tee.com/en/

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