T-Shirt Printing Blog

T-Shirt Printing information, news and advise from Shirtworks.

The latest garments to reach us for printing and embroidery of promotion items, sportswear, club gear and corporate clothing

Arron Harnden

What's the difference between Fairtrade and Fair Wear Garments?

People often ask us this question and wonder if Fairtrade and Fair Wear are essentially the same. It’s certainly true that both are aiming to achieve the same objective of ensuring that the people who produce the goods we use every day are treated fairly for their work. There are, however, differences in the approaches used and the different parts of the supply chain who are benefiting.

fairtrade-foundation-logo

 

The focus of the Fairtrade Foundation is ensuring small producers receive an acceptable deal for their products when selling to large corporations. Concerned with a wide range of sectors (e.g. coffee, bananas, cocoa, cotton), the intention is to target and alleviate poverty affecting those at the bottom of the supply chain in developing countries.

cotton pickers

 

fairwear logo

Aiming to create better and fairer working conditions for manufacturing workers in the garment industry, Fair Wear Foundation pays particular attention to brand accountability at the middle and higher end of the supply chain, looking to ensure brands take responsibility for the surroundings in which their products are produced. Membership involves agreement to a set of ‘labour standards’ which are as follows:

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Andy Timmins

Marketing Your Small Business: Key Advice

 

small-business-marketingSomewhere in the midst of simply surviving your business needs to move from being a start-up to a grown up. You probably already know that the vehicle that can take your small business to the next level is marketing, but with so much information out there, where do you begin?

The answers are surprisingly simple, so let’s begin at the beginning.

Define Your Target Customer

The first step in growing your small business is to stop asking what your business and customers can do for you and ask what you can do for them. To do this, you’ll need to define your target customer as clearly as possible, and this means moving beyond mere market segments and demographics and niching down as much as you can.

As uncomfortable as this discipline may seem at first, a clear and decisive picture of your customer will allow you target all of your efforts toward them. Trying to please everybody will leave you ragged and your customers unhappy.

Design with Your Customer in Mind

We’re not talking about your products at this stage, although you may find that they shape themselves to be more attractive to your target customers over time. What we’re talking about is your brand. You may have to change your logo, brand colours, and even name to go after the customers you want.

Everything from logo font and colours, web design, and the way you present yourself counts at this stage. After all, there’s no point wearing a conservative business suit if you’re selling products to aspiring circus performers.

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Andy Timmins

Blog Post - Company Uniforms: Matching Quality For Cost

 

uniformProfessionalism counts for a lot. A simple uniform can transform a workplace, establishing brand, reinforcing unity and tying your team together visually. The whole appearance of your getup will be slicker and more professional, without having to compromise on the relaxed atmosphere or feel-good-vibe particular to your business.

All off the back of a few polo shirts or printed v-necks! Let’s look at this a little more.

Benefits of company uniforms

Company uniforms encourage customers to approach your staff. A uniform instantly identifies someone as an employee, making it easier and more automatic for potential customers to ask queries or request orders.

Your staff will feel more professional when in uniform. It can help them to differentiate between personal and work time, enabling them to get in the zone faster and work more efficiently on the shop floor or at their desk.

Uniforms look great! Lift your company to the next level with a couple of quality tees. Show your customers you care about your image and your brand.

Matching quality for cost

Your biggest concern is probably cost. You might be worried about breaking the bank over something that doesn’t seem to matter very much. A quality uniform does matter!

And you don’t need to worry about cost.

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Andy Timmins

Where Do Your Clothes Come From?

b2ap3_thumbnail_shirtworks---ethical.pngLets begin with a little experiment: go to your wardrobe now, grab a few items at random and note down the countries mentioned on the label. Unless you’re heavily into custom-crafted suits made from Harris Tweed, my bet is that you’ll find a majority of labels citing the following destinations as their place of manufacture.

China

Nowadays China is the undisputed titan of clothing manufacture, leading the world with exports worth $154 billion US. This is a dramatic transformation from the nation’s position in 1980, when it stood in 8th place in the global apparel export charts with a trade worth only $42 billion US (as corrected for inflation).

China’s supremacy is driven by a large labour force whose skills power mega-factories to seemingly ever greater heights of productivity.

But industry experts suspect that China has all but reached peak clothing production. Per-unit costs are rising as the underlying standard of living improves, and in its vastness China presents a logistical challenge for distribution. Predictions are that large clothing companies will soon be sourcing their garments elsewhere.

Hong Kong

Tailors in Hong Kong have long held semi-mythical status for their ability to run up couture garments with a ready-to-wear price tag. No wonder that the country’s manufacturing base has remained dominant since 1980. Hong Kong only ceded first place in the export league table to China in 1995, and more recently its market share was calculated at an impressive $24.5 billion.

Even though it is now administratively part of China, Hong Kong holds its own in the garment industry. As China’s production advantages lessen, Hong Kong’s manufacturers will no doubt still be doing what they’ve always done: providing high quality clothing at a reasonable cost and with a short turnaround time. 

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Arron Harnden

How to Brilliantly Clean Dirty Sports Kit

The joys of football and rugby season don’t tend to extend to the washing. Between the blood, mud, and grass stains, you’ll want to get the job done quickly so you can get on with better things. Don’t fret, as there are some easy tips for making that sports kit brilliantly clean. Pull on those rubber gloves and let’s get started.

b2ap3_thumbnail_clothes-line.pngKnow Your Fabric

A polyester mesh is the standard fabric for football shirts, while rugby kit may be made in polyester or polyester with a Lycra blend. The good news is that the average sports kit is made for its durability and is usually easier to look after than cotton.

Pre-Soak Straight Away

As soon as you can, get that uniform soaking. If you have a heavy-duty laundry sink, run the tap and rinse as much mud off as possible. If not, hang your kit on the clothesline and rinse it with a hose. The next step is to fill a bucket with warm water, add one cap of laundry detergent and a cup of baking soda, and leave your kit to sit for an hour or more.

How Hard Is Your Water?

This is something most people don’t think about when it comes to washing their kit but it makes all the difference. Soft water makes it easy to remove ground-in stains while the minerals found in hard water means you’ll need a bit of help. Invest in some water conditioner, and add this to your pre-soak bucket to help your detergent along.

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