Does a T shirt printing/embroidery company really need a customer service element?
So....you did your Google search for T shirt printing companies and Google decided to present you with page 1 of your search results with 3 companies that had paid for positioning then one or two national companies and then the local options.
Google tries to be clever with its algorithms that determine how good a company is and whether it deserves ranking but it is not as clever as it would like to be and its technology has its limitations. It uses over 200 assessment criteria in its calculations and some human input but it is a flawed model.
All Google can see is a website and there is a whole lot of the business that it cannot see. Almost all of it in fact.
It is assessing a business in the way that you might look at a book cover and then decide without opening the book whether or not the contents are any good , worth reading and then worth recommending. It is flawed and often unfair.