Arron was born in Southampton. He has been a restaurant owner, Paratrooper, T shirt printer, Managing Director and Marketing professional. He likes running through the woods,surfing,Muay Thai, Mojitos and T shirt related stuff.

Arron Harnden

Sustainable, environmentally friendly sportswear for screen printing and embroidery?...........Nearly!!

woods-runner
Don't get too excited. I am not about to unveil a new 'white label' range of environmentally friendly and sustainable sportswear for your 21 st century sports brand just yet. All I am going to do is o...
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Arron Harnden

Growing trends for activities spawn lifestyles which spawn brands.

image001
Humans are an obsessive and enquiring species. Often rarely satisfied, we like to fill the spare capacity in our lives with activities and passions that exercise our curiosity and which help to define...
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Arron Harnden

The subtleties of garment product branding, creating those ‘ooooohhh’ moments, adding value and personality.

emotional
It is the little things that often make the difference. The devil in the detail, the subtle gesture, that extra little bit of effort. This detail is often an extra augmentation along the road to perfe...
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Arron Harnden

T shirt printing- why is it expensive to do low volumes when using a screen print process?

economies-of-scale
Remember your GCSE ( or even O Levels! ) economics class? Remember that old chestnut that wore thin by repeated use? That phrase that you could utter under pressure, to get you out of the teachers' sp...
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Arron Harnden

It’s all just a green-wash guv!

Greenwash
Things are not always what they seem. Human beings are dishonest. Especially when you are buying products and services, and it becomes all about turning a profit. Being dishonest is a very basic survi...
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Arron Harnden

The clothes of the dead whites (kafa Ulaya-Nigerian)

The clothes of the dead whites (kafa Ulaya-Nigerian)
I have always been amused and amazed at the televisual sight, of a well know commercial/promotional branded T shirt, scampering through a South American jungle or sub Saharan bush. How did that T shir...
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Arron Harnden

Symbols and logos, the design process and how they can be used on T-shirts.

These days, no one really cares what the difference is, but a symbol is a picture while a logo is a word that is used as a branding device. When combining the two, you have a 'combination mark'. Human...
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Arron Harnden

2017-The year of the protest T shirt.

2017-The year of the protest T shirt.
There has always been something to moan and protest about. Moaning is as old as the hills. I quite often moan and protest about emptying the dishwasher or the bullshit weather in the UK. Some moans ar...
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Arron Harnden

T-Shirt printing artwork -Creating a distressed or vintage look.

T-Shirt printing artwork -Creating a distressed or vintage look.
We get asked, quite regularly, how we can help create a 'distressed' or 'vintage' look for our customers. The answer is three-fold. 1 Select the right garment. 2 Add the 'distress' into your artwork. ...
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Arron Harnden

Our top 10 Gamer t shirts

Our top 10 Gamer t shirts
I am 44 years old. I am a first generation gamer. Amongst other things, I am a gameaholic. Home gaming with me really began in 1982 when my next door neighbour, Matty Haines, got a ZX spectrum and a m...
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Arron Harnden

Muay Thai T shirts - an excursion into an obscure genre.

Muay Thai T shirts - an excursion into an obscure genre.
Enter your text here ... Enter your text here ... I don't know what world you guys inhabit at the moment, but my world is Muay Thai. I love having an obsession, something to focus on and be passionate...
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Arron Harnden

Customer Focus – ULTRA TEE – A small Eco brand making headway into caring hearts.

Customer Focus – ULTRA TEE – A small Eco brand making headway into caring hearts.
Shirtworks has been providing advice, products and processes which align with the environmentally aware brand owner now for over 5 yrs. It is a small but growing market, it requires champions and advo...
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Arron Harnden

Fonts!... What matters and why when designing your artwork for T-Shirt Printing

Fonts!... What matters and why when designing your artwork for T-Shirt Printing
'A picture paints a thousand words'………why? Well, this is your brain working and deploying its imagination while accessing stored references to make sense of what it sees. Because your brain is super c...
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Arron Harnden

The future of fashion could be a medieval throwback!!

The future of fashion could be a medieval throwback!!
That old saying 'what goes around comes around' is kind of true but not absolutely true. I have been waiting patiently for the return of the Jacobean ruff and Tudor codpiece but I feel like somet...
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Arron Harnden

Fair Share! Is it the emperor’s new clothes?

Fair Share! Is it the emperor’s new clothes?
A LIVING WAGE IS A HUMAN RIGHT. IT SHOULD COVER THE BASIC NEEDS OF THE WORKERS AND THEIR FAMILIES, ALLOW FOR SOME SAVINGS AND MUST BE EARNED WITHIN A 48 HOURS WORKING WEEK- Continantal Clothing Once i...
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Arron Harnden

The tour T-shirt; The ultimate souvenir

The tour T-shirt; The ultimate souvenir
If you are reading this, the chances are you are a serving soldier or share a general interest in the military. If you are neither, then please forgive some of the parlance, you will only understand i...
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Arron Harnden

Shop talk-When can water based inks work and when do they fail?

Shop talk-When can water based inks work and when do they fail?
Screen printers will mostly agree that they do not like using water based inks. In a fast paced print environment where 'time is definitely money' there are significant problems with using water based...
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Arron Harnden

Veblen, conspicuous consumption, virtue signalling and your T shirt brand.

Veblen, conspicuous consumption, virtue signalling and your T shirt brand.
​ The unacceptable face of capitalism is in the news this week. Philip Green is accused of enriching his own life at the expense of the many, this is capitalism personified. It is an ugly face. This m...
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Arron Harnden

Where are T shirts and cotton garments manufactured?

Where are T shirts and cotton garments manufactured?
Lots of people simply will not give a fig. Why does it matter where your stuff comes from as long is its what you want at a price you are happy to pay? What does it matter if it was made in Honduras, ...
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Arron Harnden

What is colour matching for t-shirt printing?

What is colour matching for t-shirt printing?
Your guide to Pantones, RGB, CMYK, HEX and just SWAGGING  it. SWAG is an acronym taken from the phrase S cientific W ild A rsed G uess. It is always better to avoid 'SWAGGING' it if real data and...
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