Beginners Guide to Embroidery.


When you are considering which decorative option is best for your project you will be presented with screen printing, digital printing, transfer and vinyl printing or embroidery.

This article focuses on the embroidery process and explains why it might be the better option for you and then explains how to get a quote.

The embroidery process is a very simple concept and is thousands of years old.

Your design is stitched into the fabric of your garment in a way that utilises some specific techniques to maximise the aesthetic and utilitarian effect of your logo or artwork. 


‘Aesthetic’ because it needs to look its best; ‘utilitarian’ because it needs to function correctly.

The aesthetic of your embroidered design can be enhanced or ruined by the techniques used during the digitisation process. This is down to the skill of the digitiser and the same design can be digitised completely differently by two different practitioners. We have covered this process in more detail but the basic premise is that the type of stitch and the angle of the stitch and the stitch density are all variables that can produce a different result, deployed correctly they can enhance the aesthetic, deployed incorrectly they can detract from the aesthetic.


The utilitarian performance of your design is also important. This is particularly true when converting the text in your artwork into workable embroidery. Your logo, especially if it is your business logo, often needs to communicate something. This might be the company name, a web address a phone number a tag line. All of these can present a challenge if the text is small. An embroidery machine is a highly specialised, intricately designed piece of technology and mechanics which can do amazing things but it cannot do small text detail if your letters are smaller than 6mm high.

This is often a problem with designs that are to go on the left breast of a garment and this is most often where an embroidery design is required.

The solution to the problem of your text not working is going to be a reworking of your artwork slightly and this is where the skill of your account manager and the artwork department comes in.

If your graphic designer and your marketing department and your corporate guidelines are too rigid to allow modification then embroidery may not be for you.

Cost factors

You probably have a budget or at least an idea of what you are expecting to pay for your project.

An embroidery design is priced on the number of stitches required to produce your design. If you go ‘big’ you rack up costs because there are more stitches involved.

If you have solid blocks, large objects in your design, this requires lots of fill stitches and increases the cost.

The average size for a left breast embroidery is somewhere between 70mm and 100mm.

A large embroidery on the back of a garment will be expensive but you can normally go up to about 250mm wide. Different embroidery machines will offer different maximums.

 What next?

If you have a project and need a quote or some advice then is where you can email your artwork file and a list of what you need to get a quote and an account manager.

A Jpeg will do for quoting but make sure you send the best high resolution version you can when it comes to the order processing stage.

If you want a quick price now, then you need to select the garment first from our catalogue and look for the green ‘quote me ‘button.

  • 1 Click this button
  • 2 Tell the system what colour garment you want
  • 3 Specify your size and quantity breakdown
  • 4 Select your first position for decoration from the dropdown
  • 5 Select embroidery as your process from the dropdown
  • 6 Select number of colours in your design from dropdown
  • 7 Select the size of your design that best fits. You will see 10 options and they are differentiated by size of design and by whether the design has infill or not. Your best guess is fine for now as your account manager will check this.
  • 8 Choosing colours is optional and best left to your account manager
  • 9 Uploading artwork is advisable so your account manager can quickly check that we have quoted correctly.

 If you don’t have the time or patience with online quote builders you can live chat us, call us or email us to discuss your t shirt printing requirements.

It is easier for the sales team to create a quote for you if you send artwork and instructions via email but we can also guide you through the quoting process over the phone or answer basic questions on live chat.

Get in touch with your project ideas.

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