Humans are an obsessive and enquiring species. Often rarely satisfied, we like to fill the spare capacity in our lives with activities and passions that exercise our curiosity and which help to define us and ‘complete’ us in a way that working life rarely can. I suppose it is part of the condition which has […]
It is the little things that often make the difference. The devil in the detail, the subtle gesture, that extra little bit of effort. This detail is often an extra augmentation along the road to perfection. The Japanese might call it ‘Kaizen’, a type of spiritual journey of continual improvement. It seeks to address, in […]
Remember your GCSE ( or even O Levels! ) economics class? Remember that old chestnut that wore thin by repeated use? That phrase that you could utter under pressure, to get you out of the teachers’ spotlight. ECONOMIES OF SCALE. The more you can produce in one go, the cheaper the unit price becomes. This […]
Things are not always what they seem. Human beings are dishonest. Especially when you are buying products and services, and it becomes all about turning a profit. Being dishonest is a very basic survival mechanism buried deep in the primitive part of the brain called the amygdala. In times of desperation it often ensures that […]
I have always been amused and amazed at the televisual sight, of a well know commercial / promotional branded T shirt, scampering through a South American jungle or sub Saharan bush.How did that T shirt that started life in a cotton field in India, produced at the end of a long supply chain for a […]
These days, no one really cares what the difference is, but a symbol is a picture while a logo is a word that is used as a branding device.When combining the two, you have a ‘combination mark’.Human beings have been using symbols to communicate ideas and information for over 50 000 years.In a time when […]
There has always been something to moan and protest about. Moaning is as old as the hills. I quite often moan and protest about emptying the dishwasher or the bullshit weather in the UK. Some moans are legitimate, a collective rally against injustice and a desire for positive change. Some moans are indulgent virtue signalling […]
We get asked, quite regularly, how we can help create a ‘distressed’ or ‘vintage’ look for our t shirt printing customers. The answer is three-fold. 1 Select the right garment. 2 Add the ‘distress’ into your artwork. 3 Use the correct ink. Select the right garment first There are a number of garments from various different […]
I am 44 years old. I am a first generation gamer. Amongst other things, I am a gameaholic. Home gaming with me really began in 1982 when my next door neighbour, Matty Haines, got a ZX spectrum and a moody cassette copy of Airwolf. We swapped our outdoor play; our BMX adventures and tree climbing, […]