Arron Harnden

Your T-Shirt brand needs a designer, where do you start?

finding-a-designer-resized
You woke up in the middle of the night with an idea. This time, you managed to roll over and grab that pen and paper to write it down before it vanished into thin air as that melatonin took hold ...
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Arron Harnden

Your clothing brand and your customer relationships

Your clothing brand and customer relationships
  Relationship. 'The way in which two or more people or things are connected, or the state of being connected. The state of being connected by blood or marriage. The way in which two or more peop...
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Arron Harnden

When does ‘tacky’ cross over into ‘kitsch’?

kitsch
There is no easy answer and is often a question of perspective and taste and the current media landscape which is helping us decide what is ironic or deadly serious. An anecdote from my own life helps...
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Arron Harnden

The plastic problem.

beach-filth
It feels like we are at a tipping point. A slow creaking tipping point but an important one none the less. We have finally figured out that single use plastic is a scurge, filling our oceans, poisonin...
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Arron Harnden

Band MERCH; a quick rundown.

custom-band-merch
20 yrs ago, I would drink sherry in my pokey little rented flat to get into the mood then and record layers of guitar and base and percussive noises on my Tascam 4 track. I came up with a sound that y...
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Arron Harnden

Aprons - The new symbol for the craftsmen in all of us.

hipster-aprons
'Branding' is the trippiest mind game of all time, a commercial sleight of hand and the ultimate smoke and mirror trick that fools you into believing that the 'thing' you always ignored or took for gr...
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Arron Harnden

Shirtworks review of summer 2018 collection from Stanley Stella.

stanley-stella-201_20180214-102354_1
Predicting the fashion future is no easy task. Fashion brands take a risk on what the popular colours and styles are going to be in the next 12 months and then they commit to some conservative stock h...
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Arron Harnden

Start your own clothing brand

be-your-own-boss
Your life sucks. You spend all your time in a job that only just pays the bills and you know that if you dropped dead right now, the company you work for could replace you within a week. You feel smal...
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Arron Harnden

Sustainable, environmentally friendly sportswear for screen printing and embroidery?...........Nearly!!

woods-runner
Don't get too excited. I am not about to unveil a new 'white label' range of environmentally friendly and sustainable sportswear for your 21 st century sports brand just yet. All I am going to do is o...
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Arron Harnden

Growing trends for activities spawn lifestyles which spawn brands.

image001
Humans are an obsessive and enquiring species. Often rarely satisfied, we like to fill the spare capacity in our lives with activities and passions that exercise our curiosity and which help to define...
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Arron Harnden

The subtleties of garment product branding, creating those ‘ooooohhh’ moments, adding value and personality.

emotional
It is the little things that often make the difference. The devil in the detail, the subtle gesture, that extra little bit of effort. This detail is often an extra augmentation along the road to perfe...
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Arron Harnden

T shirt printing- why is it expensive to do low volumes when using a screen print process?

economies-of-scale
Remember your GCSE ( or even O Levels! ) economics class? Remember that old chestnut that wore thin by repeated use? That phrase that you could utter under pressure, to get you out of the teachers' sp...
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Arron Harnden

It’s all just a green-wash guv!

Greenwash
Things are not always what they seem. Human beings are dishonest. Especially when you are buying products and services, and it becomes all about turning a profit. Being dishonest is a very basic survi...
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Arron Harnden

The clothes of the dead whites (kafa Ulaya-Nigerian)

The clothes of the dead whites (kafa Ulaya-Nigerian)
I have always been amused and amazed at the televisual sight, of a well know commercial/promotional branded T shirt, scampering through a South American jungle or sub Saharan bush. How did that T shir...
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Arron Harnden

Symbols and logos, the design process and how they can be used on T-shirts.

These days, no one really cares what the difference is, but a symbol is a picture while a logo is a word that is used as a branding device. When combining the two, you have a 'combination mark'. Human...
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Arron Harnden

2017-The year of the protest T shirt.

2017-The year of the protest T shirt.
There has always been something to moan and protest about. Moaning is as old as the hills. I quite often moan and protest about emptying the dishwasher or the bullshit weather in the UK. Some moans ar...
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Arron Harnden

T-Shirt printing artwork -Creating a distressed or vintage look.

T-Shirt printing artwork -Creating a distressed or vintage look.
We get asked, quite regularly, how we can help create a 'distressed' or 'vintage' look for our customers. The answer is three-fold. 1 Select the right garment. 2 Add the 'distress' into your artwork. ...
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Arron Harnden

Our top 10 Gamer t shirts

Our top 10 Gamer t shirts
I am 44 years old. I am a first generation gamer. Amongst other things, I am a gameaholic. Home gaming with me really began in 1982 when my next door neighbour, Matty Haines, got a ZX spectrum and a m...
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Arron Harnden

Muay Thai T shirts - an excursion into an obscure genre.

Muay Thai T shirts - an excursion into an obscure genre.
Enter your text here ... Enter your text here ... I don't know what world you guys inhabit at the moment, but my world is Muay Thai. I love having an obsession, something to focus on and be passionate...
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Arron Harnden

Customer Focus – ULTRA TEE – A small Eco brand making headway into caring hearts.

Customer Focus – ULTRA TEE – A small Eco brand making headway into caring hearts.
Shirtworks has been providing advice, products and processes which align with the environmentally aware brand owner now for over 5 yrs. It is a small but growing market, it requires champions and advo...
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